Sales Incentives Cost You Nothing


It's true. Studies show that adding an attractive sales incentive is far more powerful than a discount. Consumers view a discount as something they should have gotten or deserve so it is very easy to walk away from a deal that offers only a discount. Sales incentives add a sense of urgency because consumers assume they will not get the incentive if they wait, and they add value because consumers see them as something they receive in addition at no additional cost. All in all, when compared to offering a discount, sales incentives produce more sales and leave more money on the table. Hence, they cost you nothing.

Providing the Platform

As Tim Cook (Apple's new CEO) explains "Apple provides the platform and the store to help you realize your dreams."
 In other words, Apple's App store provides the technology platform where developers and users then determine how they will use it to their own interests and needs. 

We must ask ourselves- do we provide a similar experience for our customers?
What is that Platform?

  • High-quality promotional products
  • Reliable inventory 
  • Exceptional customer service 
This platform gives your customers the security they need to take their marketing ideas further in creating campaigns that are memorable and that cause recipients to take action.

Content Vs. Audience

When Bill Gates declared  "Content is King" in 1995 he was referring to a time where companies developed content around their products and services.

Today when content is constantly changing, this is not so much the case...

Now the focus is how to get the audience to choose YOUR content- the concentration must now be figuring out what your audience wants or needs and developing content that best serves both the audience and your business. 

"Content is King"
"The audience is king, content is the servant"
- Erik Johnson-

Leave Your Imprint In The Sand This Summer!

Leave your logo in the sand this summer with these sandals! 
The Maui custom logo flip flops feature embroidered fabric straps and an embroidered fabric insole, with a recessed foot bed, arch support, and the optional, die-cut talking “Logo Footprint” that leaves an impression of your logo in the sand. 


The Maui is definitely upscale and perfect for a promotional product or a custom corporate gift where quality and high perceived value are important!!