It's
true. Studies show that adding an attractive sales incentive is far more
powerful than a discount. Consumers view a discount as something they should
have gotten or deserve so it is very easy to walk away from a deal that offers
only a discount. Sales incentives add a sense of urgency because consumers
assume they will not get the incentive if they wait, and they add value because
consumers see them as something they receive in addition at no additional cost.
All in all, when compared to offering a discount, sales incentives produce more
sales and leave more money on the table. Hence, they cost you nothing.
Promotional Products- Your Best Source for Discounted Imprinted Items for Corporate Events, Holidays, Giveaways, Tradeshows, etc.
Providing the Platform
As Tim Cook (Apple's new CEO) explains "Apple provides the platform and the store
to help you realize your dreams."
In other words, Apple's App store provides the technology platform where developers and users then determine how they will use it to their own interests and needs.
We must ask ourselves- do we provide a similar experience for our customers?
What is that Platform?
In other words, Apple's App store provides the technology platform where developers and users then determine how they will use it to their own interests and needs.
We must ask ourselves- do we provide a similar experience for our customers?
What is that Platform?
- High-quality promotional products
- Reliable inventory
- Exceptional customer service
Content Vs. Audience
When Bill Gates declared "Content is King" in 1995 he was referring to a time where companies developed content around their products and services.
Today when content is constantly changing, this is not so much the case...
Now the focus is how to get the audience to choose YOUR content- the concentration must now be figuring out what your audience wants or needs and developing content that best serves both the audience and your business.
"Content is King"
"The audience is king, content is the servant"
- Erik Johnson-
Today when content is constantly changing, this is not so much the case...
Now the focus is how to get the audience to choose YOUR content- the concentration must now be figuring out what your audience wants or needs and developing content that best serves both the audience and your business.
"The audience is king, content is the servant"
- Erik Johnson-
Leave Your Imprint In The Sand This Summer!
Leave your logo in the sand this summer with these sandals!
The Maui custom logo flip flops feature embroidered fabric straps and an embroidered fabric insole, with a recessed foot bed, arch support, and the optional, die-cut talking “Logo Footprint” that leaves an impression of your logo in the sand.
The Maui is definitely upscale and perfect for a promotional product or a custom corporate gift where quality and high perceived value are important!!
The Maui custom logo flip flops feature embroidered fabric straps and an embroidered fabric insole, with a recessed foot bed, arch support, and the optional, die-cut talking “Logo Footprint” that leaves an impression of your logo in the sand.
The Maui is definitely upscale and perfect for a promotional product or a custom corporate gift where quality and high perceived value are important!!
Tips For Closing the Deal
Here are some helpful guidelines to remind yourself when building connections with potential clients:
- Target- Create a list of individuals whose organizations will get you most traction
- Try to predict their needs and prepare what you will propose to them
- Find out where to approach your target clients- mutual friends, LinkedIn...
- Aim for face time and phone calls- avoid emails- they are easier to ignore!
- Listen to your potential client, and answer them wisely
- Don't be afraid- if your pitch is answered negatively ask why, be clear with following up on the deal, etc...
- Follow up and keep in touch- build your relationships with your clients, it will be easier and more pleasant to work with them in the future if you build a relationship
Know Yourself!
Biggest secret to success?
Know yourself.
Knowing your strengths and weaknesses will help you
understand yourself better and in turn you will have a good sense of your
capabilities and how you can excel in whatever you do.
- Trigger what makes you feel negative, and turn it into positive energy- this way you can control your behavior and become the best employer or employee you can be.
- What makes you feel relaxed and happy? Find more time to do them!
- Are you making a difference in the community? Doing so is very rewarding not only for those you are helping but also for yourself.
Asking yourself questions like these are important because
if you have a good grip on who you are, what your potential is and what you can
offer you will benefit yourself and your company.
Driving Sales
According to an ABC News report, 90% of American travelers drive, for automotive companies trying to get their name out there, here are some ideas for Promotional automotive products:
Snow brushes
Ice scrapers
License plate frames
Car sun shades
windshield shades
Glove compartment kits
Roadside emergency kit
Car caddy
Sunglasses
Flashlights
These giveaway ideas are great for auto-related companies that want to shift their promotion into a higher gear!
Blending Fashion and Function for Design Minded Clients?
Popular with the fashion crowd and providing a large imprint area, stylized umbrellas can be a good choice for sartorial promotions.
Check out our 37" Arc Folding Travel Umbrella With EVA Case, a stylish umbrella that folds to 6" and comes in a black case.
This umbrella comes in many fun colors for summer!
Red.. Orange.. Blue.. Yellow.. Purple.. Green.. Black
Check out our 37" Arc Folding Travel Umbrella With EVA Case, a stylish umbrella that folds to 6" and comes in a black case.
This umbrella comes in many fun colors for summer!
Red.. Orange.. Blue.. Yellow.. Purple.. Green.. Black
Here's Your Time and Temperature
You can't go wrong with this promotional product! This personalized desk clock is a must- have in every office.
The LCD displays the time, date and temperature. It also has an alarm clock with a functional snooze button. On top of the LCD screen, this device has a card holder and a pen holder!
The LCD displays the time, date and temperature. It also has an alarm clock with a functional snooze button. On top of the LCD screen, this device has a card holder and a pen holder!
Designing A Calendar or Time Planner
Calendars and time planners are a perfect giveaway promotional gift because users need new ones every year. Please your customers by using these tips below:
1. Keep it simple- don't try to be overly creative on this promotional item
2. Add a personalized pen
3. Don't focus on material- these products are meant to last a year so if you are on a budget dont feel bad using lower-price options!
4. Dark colors are favored for planners and calendars
5. Reach out to notetakers- real estate, education, law firms, etc.
6. Sell during New Years, so start planning ahead!
7. Target schools and services
8. High tech imprint is not necessary to make a statement, screen printing is quick and gives the best color resolution over other methods
9. Customize it- add your logo and slogan for the best way to make your calendar or planners stand out
10. Don't fear tech advances- 80% of people still carry around a physical calendar
Shop Kinetic Promos now for a variety of planners, notebooks and calendars!
1. Keep it simple- don't try to be overly creative on this promotional item
2. Add a personalized pen
3. Don't focus on material- these products are meant to last a year so if you are on a budget dont feel bad using lower-price options!
4. Dark colors are favored for planners and calendars
5. Reach out to notetakers- real estate, education, law firms, etc.
6. Sell during New Years, so start planning ahead!
7. Target schools and services
8. High tech imprint is not necessary to make a statement, screen printing is quick and gives the best color resolution over other methods
9. Customize it- add your logo and slogan for the best way to make your calendar or planners stand out
10. Don't fear tech advances- 80% of people still carry around a physical calendar
Brand Your Start-Up!
For launching your start-up, a great idea is not merely enough to get you started in the business world today.
Branding is often thought of as something that comes later when ready to launch, but in order to be successful you must know IT'S ALL ABOUT MARKETING FROM THE START!!!!!
Find a way to easily communicate what your product does and then start spreading the word with PR and viral marketing tactics. They’re both things that can be extremely effective with little or no money.
A good way to spread the word about your start-up can be promotional products- Remember, "you dont get a second chance to make a first impression"- so do it right, it's worth it!
Branding is often thought of as something that comes later when ready to launch, but in order to be successful you must know IT'S ALL ABOUT MARKETING FROM THE START!!!!!
Find a way to easily communicate what your product does and then start spreading the word with PR and viral marketing tactics. They’re both things that can be extremely effective with little or no money.
A good way to spread the word about your start-up can be promotional products- Remember, "you dont get a second chance to make a first impression"- so do it right, it's worth it!
Customized Pens!
On Kinetic Promos, we have thousands of promotional products that cater to your needs.
If you are just starting out- consider beginning with office supplies such as pens and pencils. These are very useful and essential products that always come in handy!
Effectiveness of Promotional Products
In 2009, PPAI studies showed promotional products effectiveness as an advertising medium.
They discovered that:
They discovered that:
- 94 percent could recall a promotional product they had received in the past two years
- 89 percent could also recall the advertiser
- 83 percent reported that they liked receiving promotional products
- 69 percent generally keep the promotional product
With the many forms of advertisement these days, such as TV, print, and especially online sources, promotional products remain a significant method in increasing attention for your brand name.
Successful Branding
Every company’s goal is for the audience to recognize their
brand name, for example memorable slogans and icons such as “Just Do It”
(Nike), “I’m Lovin it!” (McDonalds), the apple logo (Apple) are all easily
recognizable and catchy.
Are you trying to find a company name or slogan that will
work?
Ask yourself these questions to make sure your name or
slogan will guarantee successful branding:
- Is your slogan or logo easy to recognize?
- Does it look good and sound right?
- Is it easy to pronounce?
- Did you think about copyrights?
- Does your slogan reflect the essence of your company?
- Is your slogan simple? Remember, “Less is more!”
- Does your logo catch the viewers eyes?
- Do the words translate properly? (Pepsi's slogan is "Pepsi brings you back to life", but in Chinese it translates as "Pepsi brings your ancestors back from the grave"- Avoid this mistake and make sure your slogan is international!
If so, you're ready to start promoting your brand name!
Check out all of our promotional products on Kinetic Promos where you can upload your logo and slogan on all different types of merchandise.
Small Business Marketing Tips
For small businesses, it can be tough when it comes to promotional advertising. As long as you plan properly and are confident, incorporating promotional products can be a highly effective marketing tool. Here are a list of important things to consider...
Who is your audience?
- The more you know your audience the more personal you can go with customization
- Showing you know your recipients is a great way to build a connection and to ensure your gifts will be practical
How will the gifts be distributed?
- Considering signing up for a booth at an upcoming tradeshow- this will be a good way to educate your clients
- After a phone call/ email slide show or in person presentation, promotional products are a great reminder and effective marketing tool
- Send it in the mail But don't forget to inform them prior to sending the products!
What message do you want to send?
- This is one of the most important factors in sending promotional products
- Stay short, simple and to the point!
-Come up with a slogan or logo that stands out
Feedback- don't be shy!
- After the products are sent out, ask the company if they enjoyed their gift
- Ask for suggestions
-Don't forget it is important to hear if there has been a mistake you wouldn't want to make it again in the future!
Going Green!
This past May, Peter
Carlisle, the Mayor of Honolulu joined the other three counties to make Hawaii the first state to ban plastic disposable bags
by retailers. By July 15, 2015 the four counties bans will be
implemented. The ban affects bags that contain less than 40 percent recycled
material.
More and more people are
turning to environmentally friendly products each day and many cities are in
the process of banning the use of disposable bags. Because of this increasing
interest in protecting our environment, companies are encouraged and admired
when showing their support.
For retailers looking to
offer reusable bags as alternatives, kinetic promos has a large variety of eco-friendly
product with options such as our
- laminated/non-laminated landscape totes
-canvas bas
-grocery totes
- bottle bag totes
.....and more!
- laminated/non-laminated landscape totes
-canvas bas
-grocery totes
- bottle bag totes
.....and more!
The widespread implementations
of these products are a great opportunity and an excellent method of brand and
company exposure!
Tips for Successful Tradeshow Giveaways!
When planning for your next trade show event this season, you
must also prepare to market your brand in a way no one can forget.
Promotional giveaways are a crucial part of marketing
strategies and help draw visitors to your booths and provide brand recognition,
even after the event has ended.
PPAI study shows, “Promotional Products have a higher recall
rate- 82.6 percent- than any other advertising medium, including television,
print and online ads”- with this being said, who wouldn’t want to extend their brands name this season?
SO HOW DO YOU MAKE YOUR PROMOTIONAL PRODUCTS STAND OUT EFFECTIVELY?
- Have you thought of informing your mailers about
the show beforehand? Such as mailing out company magnets! This may be a helpful
way to gain excitement and spread the word
- Choose items that reflect your brands image and reflect a positive image
- Products that are useful for a significant
amount of time, for example calendars- this will be a constant reminder for 12
months!
Gifts that can be used often have more
visibility (Tote bags, pens…)
- Consider your audience and aim the products towards them!
(Age, interests, profession) For example for a Tech crowd, consider giving USB drives...
Green products are a great way to show your
environmental awareness! (Re-usable canvas tote bags)
- Buy in bulk- leftover items can be used at
future shows as well and when ordering in bulk you get a better deal! Consider ordering a small quantity of higher-
end products for your top clients
It's Play Time!
In golf and tennis, perhaps more than any other sports, wardrobe matters!
Did you know Polo shirts were a bit scandalous when tennis
champ Rene Lacoste introduced the Polo shirt in 1927?
The shift from the oxford button downs and blazers, to a
thin and more casual shirt left the French Tennis Federation a bit skeptical at
first. But it is now the standard and typical attire for golf and tennis
players alike.
Check out our wide selection of sports apparel and
promotional clothing styles for your games before summer approaches! And don’t
forget you can customize your golf and tennis equipment as well!
Company Picnic Giveaways
As the weather heats up, some companies encourage employees to let down their hair down and have a good time by holding company picnics. While there are plenty of items to consider in planning a company picnic—location, catering, activities, and so on—there is one thing you should not forget: COMPANY PICNIC GIVEAWAYS!
Whether you’re looking for a custom t-shirt for employees to wear during the tug-of-war contest or want an item to commemorate the event, Kinetic Promos is your company picnic product headquarters. Keep reading below to see some of our favorite ideas for company picnic giveaways....
- T- Shirts
- Sunglasses
- Hats
- Folding Chairs
- Water Bottles
- Hand Sanitizer
- Footballs
.....and many more products!
Make sure your next company outing is an event to remember!!!
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