When planning for your next trade show event this season, you
must also prepare to market your brand in a way no one can forget.
Promotional giveaways are a crucial part of marketing
strategies and help draw visitors to your booths and provide brand recognition,
even after the event has ended.
PPAI study shows, “Promotional Products have a higher recall
rate- 82.6 percent- than any other advertising medium, including television,
print and online ads”- with this being said, who wouldn’t want to extend their brands name this season?
SO HOW DO YOU MAKE YOUR PROMOTIONAL PRODUCTS STAND OUT EFFECTIVELY?
- Have you thought of informing your mailers about
the show beforehand? Such as mailing out company magnets! This may be a helpful
way to gain excitement and spread the word
- Choose items that reflect your brands image and reflect a positive image
- Products that are useful for a significant
amount of time, for example calendars- this will be a constant reminder for 12
months!
Gifts that can be used often have more
visibility (Tote bags, pens…)
- Consider your audience and aim the products towards them!
(Age, interests, profession) For example for a Tech crowd, consider giving USB drives...
Green products are a great way to show your
environmental awareness! (Re-usable canvas tote bags)
- Buy in bulk- leftover items can be used at
future shows as well and when ordering in bulk you get a better deal! Consider ordering a small quantity of higher-
end products for your top clients
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