Providing the Platform

As Tim Cook (Apple's new CEO) explains "Apple provides the platform and the store to help you realize your dreams."
 In other words, Apple's App store provides the technology platform where developers and users then determine how they will use it to their own interests and needs. 

We must ask ourselves- do we provide a similar experience for our customers?
What is that Platform?

• High-quality promotional products
• Reliable inventory 
• Exceptional customer service 

This platform gives your customers the security they need to take their marketing ideas further in creating campaigns that are memorable and that cause recipients to take action.

Content Vs. Audience

When Bill Gates declared  "Content is King" in 1995 he was referring to a time where companies developed content around their products and services.

Today when content is constantly changing, this is not so much the case...

Now the focus is how to get the audience to choose YOUR content- the concentration must now be figuring out what your audience wants or needs and developing content that best serves both the audience and your business. 

"Content is King"
"The audience is king, content is the servant"
- Erik Johnson-

Leave Your Imprint In The Sand This Summer!

Leave your logo in the sand this summer with these sandals! 
The Maui custom logo flip flops feature embroidered fabric straps and an embroidered fabric insole, with a recessed foot bed, arch support, and the optional, die-cut talking “Logo Footprint” that leaves an impression of your logo in the sand. 


The Maui is definitely upscale and perfect for a promotional product or a custom corporate gift where quality and high perceived value are important!! 

Tips For Closing the Deal

Here are some helpful guidelines to remind yourself when building connections with potential clients:

1. Target- Create a list of individuals whose organizations will get you most traction
2. Try to predict their needs and prepare what you will propose to them
3. Find out where to approach your target clients- mutual friends, LinkedIn...
4. Aim for face time and phone calls- avoid emails- they are easier to ignore!
5. Listen to your potential client, and answer them wisely
6. Don't be afraid- if your pitch is answered negatively ask why, be clear with following up on the deal, etc...
7. Follow up and keep in touch- build your relationships with your clients, it will be easier and more pleasant to work with them in the future if you build a relationship

Know Yourself!

Biggest secret to success?

Know yourself.

Knowing your strengths and weaknesses will help you understand yourself better and in turn you will have a good sense of your capabilities and how you can excel in whatever you do.

• Trigger what makes you feel negative, and turn it into positive energy- this way you can control your behavior and become the best employer or employee you can be.

• What makes you feel relaxed and happy? Find more time to do them!

• Are you making a difference in the community? Doing so is very rewarding not only for those you are helping but also for yourself.

Asking yourself questions like these are important because if you have a good grip on who you are, what your potential is and what you can offer you will benefit yourself and your company. 

Driving Sales

According to an ABC News report, 90% of American travelers drive, for automotive companies trying to get their name out there, here are some ideas for Promotional automotive products:

Snow brushes

Ice scrapers

License plate frames

Car sun shades

windshield shades

Glove compartment kits

Roadside emergency kit

Car caddy

Sunglasses

Flashlights 

These giveaway ideas are great for auto-related companies that want to shift their promotion into a higher gear!

Blending Fashion and Function for Design Minded Clients?

Popular with the fashion crowd and providing a large imprint area, stylized umbrellas can be a good choice for sartorial promotions. 


Check out our 37" Arc Folding Travel Umbrella With EVA Case, a stylish umbrella that folds to 6" and comes in a black case. 


This umbrella comes in many fun colors for summer! 
Red.. Orange.. Blue.. Yellow.. Purple.. Green.. Black

Here's Your Time and Temperature

You can't go wrong with this promotional product! This personalized desk clock is a must- have in every office. 


The LCD displays the time, date and temperature. It also has an alarm clock with  a functional snooze button. On top of the LCD screen, this device has a card holder and a pen holder!