Content Vs. Audience

When Bill Gates declared  "Content is King" in 1995 he was referring to a time where companies developed content around their products and services.

Today when content is constantly changing, this is not so much the case...

Now the focus is how to get the audience to choose YOUR content- the concentration must now be figuring out what your audience wants or needs and developing content that best serves both the audience and your business. 

"Content is King"
"The audience is king, content is the servant"
- Erik Johnson-