Sales Incentives Cost You Nothing

It's true. Studies show that adding an attractive sales incentive is far more powerful than a discount. Consumers view a discount as something they should have gotten or deserve so it is very easy to walk away from a deal that offers only a discount. Sales incentives add a sense of urgency because consumers assume they will not get the incentive if they wait, and they add value because consumers see them as something they receive in addition at no additional cost. All in all, when compared to offering a discount, sales incentives produce more sales and leave more money on the table. Hence, they cost you nothing.